Cross posted from Quipster.

Fun. On a Friday. Straight from a Stockholm experiment.

We believe that the easiest way to change people’s behaviour for the better is by making it fun to do. We call it The fun theory.

Piano Steps. “Take the stairs instead of escalators or elevator and feel better” is something you often hear or maybe read in Sunday attachments. Few if any people have followed this advice. Can we get more people to take the stairs over the escalator on a normal day in Stockholm, by making it more fun to take the stairs? The result you see here.

Piano stairs – – The fun theory

October 7, 2009

Here is an brief translations for our English speaking audience:

0:10 Can we get more people to choose the stairs if we make it more fun? fun?

1:08 66% more people choosed the stairs in favor of the escalators

1:28 Apparently, Joy can change behaviour

1:34 We call it “the fun theory”

1:44 An initiative from Volkswagen 1:44 An initiative from Volkswagen